FUCK THE SCRIPT: A No-Bullshit Guide to Real Sales

By Christopher Wells

You Already Know Sales Advice is Garbage. Here's Why This Book Is Different.

Let's be honest: you're drowning in advice that doesn't work.

The slick closing tricks that make you feel like a scumbag. The word tracks that sound robotic. The "always be closing" pressure that makes customers run for the exits. The motivational bullshit that wears off by Tuesday.

You've tried it all. And you're still stuck.

Here's the truth most sales books won't tell you:

The problem isn't you. It's the bullshit system you've been following.

What You'll Actually Get From This Book

This isn't another feel-good motivational book full of rah-rah nonsense and clever acronyms. This is a brutally honest field manual written by someone who's been exactly where you are—struggling, frustrated, and wondering if this job is even worth it.

Inside, you'll discover:

The 60-Second Rejection Debrief that turns every "no" into actionable data instead of emotional devastation (Chapter 1)

The 3-Step Diagnostic Process that positions you as a trusted advisor instead of a pushy salesperson customers avoid (Chapter 2)

The Listening Levels Framework that helps you hear what customers are actually saying—and more importantly, what they're NOT saying (Chapter 3)

The Value Translation Formula (Feature → Bridge → Benefit → Emotion) that makes price objections virtually disappear (Chapter 4)

The DWMFT Qualification Checklist that saves you from wasting hours on tire-kickers who were never going to buy (Chapter 8)

The 7-Step Follow-Up Sequence with word-for-word templates that keep you top of mind without being annoying (Chapter 7)

The Non-Negotiables Framework that builds discipline so you execute consistently even when you don't feel like it (Chapter 9)

Who This Book Is For

This book IS for you if:

• You're new to sales and drowning in conflicting advice

• You're experienced but stuck at mediocrity, wondering why your results haven't improved in years

• You're burning out from fake enthusiasm and manipulative tactics that make you feel like a fraud

• You want a real, sustainable career in sales without losing your soul

• You're willing to look in the mirror, see what's broken, and fix your shit

This book is NOT for you if:

• You're looking for get-rich-quick schemes or magic closing lines

• You're not willing to take responsibility for your own results

• You want someone to blow smoke up your ass about how great you already are

• You expect "power poses" and positive affirmations to solve your problems

• You need constant validation and can't handle brutal honesty

Why You Should Trust Me

I'm not some guru who's never actually sold anything. I'm not a motivational speaker who makes money teaching sales instead of doing it.

I started in car sales out of pure desperation—laid off from IT, broke, and trying to survive long enough to earn a $1,000 bonus for lasting six months at Haldeman Ford.

For three years, I was the definition of mediocre. I coasted. I made excuses. I blamed everyone but myself.

Then something changed. I stopped following the script and started following a process. I stopped hoping and started systematizing. I went from barely surviving to thriving.

Now I help other salespeople do the same through TASR Consulting (Take Action, See Results).

This book is the condensed wisdom of a decade of trial, error, failure, and eventual success.

Every fuckup in this book represents hours of my life I'll never get back, commission checks I'll never cash, and lessons I learned the hard way—so you don't have to.

What Makes This Different

Most sales books are written by people who haven't carried a quota in decades. They're full of theory that sounds great in a conference room but falls apart in the real world.

This book is different.

No fluff. No motivational platitudes. No "rah-rah" nonsense that wears off by Wednesday.

Just practical, actionable systems you can implement immediately. Real scripts. Real frameworks. Real examples from the trenches.

Written in plain English (okay, profanity-laced English) that doesn't sound like it was approved by a committee of corporate lawyers.

Based on what actually works in the real world with real customers who have bullshit detectors and internet access.

The Investment vs. The Cost of Doing Nothing

This book costs less than a single lost commission.

Think about that. One deal you lose this month because you didn't qualify properly, because you talked more than you listened, because you gave up after two follow-up attempts—that's worth 10x what this book costs.

Now think about the cost of staying stuck:

• Another year of inconsistent income and financial stress

• Another year of dreading Monday mornings

• Another year of feeling like a fraud using manipulative tactics

• Another year of watching mediocre salespeople out-earn you because they have systems and you have hope

Or you could invest in this book and actually fix your shit.

What Happens When You Apply This

Here's what happens when you actually implement even half of what's in this book:

Month 1: Things feel uncomfortable. You're asking tougher qualifying questions. You're following up more. You're following a process. It's awkward. But you see small wins.

Month 3: The process starts to feel natural. Your close rate ticks up. Your pipeline is healthier. You're not hoping for sales—you're engineering them.

Month 6: You're a different salesperson. Your numbers are up. Your stress is down. You're in control of your career instead of being a passenger.

Year 2+: The compound effect kicks in. You're not just better—you're dramatically better. You're making real money. You're building a real career.

This isn't fantasy. This is what happens when you consistently execute the fundamentals.

Your Two Choices

You have two paths:

PATH 1: Close this page. Keep doing what you're doing. Keep getting the same results. Keep making excuses. Keep hoping things magically improve.

They won't.

PATH 2: Buy the book. Pick three non-negotiables. Implement them starting tomorrow. Build real skills through disciplined practice. Get real results.

Which path are you taking?

Ready to Stop Sucking at Sales?

Buy "Fuck The Script" now and get:

• The complete 200-page book with all 9 chapters

• Downloadable frameworks and templates you can use immediately

• Copy-and-paste follow-up scripts

• The qualification checklists

• Value-building formulas

• Everything you need to transform your sales career

BONUS: Purchase also includes access to exclusive bonus materials:

• The Pattern Tracker spreadsheet template

• The 30-Day Discipline Challenge tracker

• Email templates for every stage of the sales process

Stop Reading. Start Doing.

The gap between where you are and where you want to be isn't talent. It's not luck. It's not market conditions.

It's knowledge + consistent execution.

This book gives you the knowledge. The execution is on you.

Buy the book. Do the work. Get the results.

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Questions? Email me directly at tasrconsulting@gmail.com

Want to go deeper? Visit www.tasrconsulting.com for coaching and training options.

"This isn't about becoming a better 'salesperson.' It's about becoming someone customers actually want to work with. That's the difference between a career and a job you hate."

— Christopher Wells, Author & Founder of TASR Consulting